On 17th October 2012 under the Junior Achievement Program, 10 volunteers from Philips went  to Malu Cang Chang Elementary School for a special activity.
129 students were involved in creating their ideal city. With hands and minds, pictures and media, they created a plan for this city. It meet the needs of the inhabitants and creatively sought sutiable structures with hospitals and schools and governments buildings. Everything was put in order and the children found their own place in the city.